More than just a boutique, SOTA is an immersive journey through time, where contemporary creativity meets historical influence. The space itself is a design statement—chrome metallic accents, Mondrian-inspired travertine flooring, and surreal sheet metal furniture create an avant-garde atmosphere that invites discovery. Alongside its meticulously curated fashion collection, SOTA showcases standout design pieces, with a special focus on influential masters such as Franco Albini, Gio Ponti, Gino Sarfatti, and Ettore Sottsass, as well as emerging names shaping the future of design.

SOTA extends beyond retail. Just steps away, Archivio SOTA functions as a gallery-like archive, preserving and presenting seminal collections and rare artifacts from the world’s most influential designers. Meanwhile, Bar SOTA offers a refined take on comfort food and beverages, transforming Via della Frezza into a vibrant cultural hub. With rotating pop-ups and after-hours events, SOTA is not just a destination—it is a dynamic space where fashion, design, and history come together in conversation.