About®

Founded as an independent, family-led project, SOTA is driven by a shared passion for collecting, preserving, and archiving significant fashion and design. We curate rare vintage designer and high-end pieces, approaching fashion as a cultural language and an evolving archive rather than a trend. Alongside the retail space, Bar SOTA extends this philosophy into everyday experience. Seasonal comfort food and a prestigious wine cellar transform Via della Frezza into a place of encounter—where objects, taste, and time coexist naturally.

Located in the historic Rione Campo Marzio, SOTA unfolds across three adjacent spaces on Via della Frezza. The project was conceived and developed in collaboration with Roman design studio Brancalab and Milan-based NM3, blending contemporary precision with historical references.

Chrome metallic details, Mondrian-inspired travertine floors, and sculptural furnishings define a minimal yet immersive atmosphere—designed to let objects, space, and experience speak with clarity.